Big Book of Digital Marketing pdf

Digital Firefly Marketing Digital Firefly Marketing was founded to help organizations significantly increase and protect their online marketing presence by focusing on three key areas:
Expertise: We are the authority to help your organization maximize its online marketing presence.
Resources: We provide extensive capabilities utilizing the industry’s best software and practices that provide cost-effective and required results.
Speed: We create and implement solutions in a timely manner
At the end of the day we are people-powered, because as technology makes things

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What’s Inside

Search Engine Optimization Understanding the Basics of Search Engine Optimization
Content Marketing
The Hows and Whys of Content Management
Website Redesign
The Art and Science of Website Design
Social Media Marketing
Harnessing the Power and Making an impact
Pinterest What it is, how it works, and why you’re crazy to not use it

Why, Do I Need Social Media?

We are often asked, why do | need to put my business on Facebook or Twitter or Pinterest? Or if clients already have their business on social media, we will hear they don’t have the time to keep their ac- counts up to date. Lastly, we see a lot of people misuse both Twitter
harnessing the power of social media
and Facebook–simply blasting out messages without any reason and wonder why people don’t follow or visit their website.
In today’s world, not having a social media presence is a kin to not having a Yellow Pages ad twenty years ago. And not having time for social media is pretty much like saying, “I don’t have time to look at sales receipts.”
The bottom line is customers have moved online and they increasingly soend most of their day in front of a computer. Social media has become the water cooler hang out on the Internet where | in 8 minutes soent on the Internet is soent on Facebook.

Setting up Your Facebook Page

If you had to pick only one social network to be on IT SHOULD BE Facebook. Facebook is the largest referring of traffic on the Inter- net and getting people from Facebook to your website is what so- cial media is all about. Think of your Facebook as a mini website. It should require the same care and detail you put in your traditional website. You should also make sure you think about ways to gener- ate LIKES. Think outside the box: “how do | get people to LIKE my page so they continue to see my brand in their newsfeeds”. The people who like you are likely to hit on one of your links and end up on your site to either buy or give you a call.

Che Beauty of it ALL

The beauty of content marketing comes down fo its cost. It’s pretty cheap. The cost can usually be borne in one of two ways—either existing employees are charged with writing blogs or creating videos, making the additional costs minimal. Another option is to hire out to a firm specializing in content marketing, either on a project basis or on a monthly retainer. If you decide to hire one of these companies, you will Usually end up spending anywhere from $1,500 per month up to $12,000, depending on the amount of content that needs to be produced.

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Big Book of Digital Marketing

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What Is Digital Marketing?

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