( Syed Abdul Wahab Shah )
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Table of Contents
- Optimize Category URL.
- Make the category title great.
- Write a meta description of the category.
- Elements to keep busy.
- Images and other elements.
How to SEO Category Pages
SEO Category Pages are very important in any website, they make it easier for people to find what is on your website, and save people valuable time. Whatever the type of SEO, the main purpose of SEO is to get people as well as search engines to find your website. The more resourceful your website is, the better it will rank.
Category pages are very important especially on an e-commerce website, due to this importance it is very important to do SEO for them, so as to increase your income.
SEO Category Pages is also important because product-specific SEO may not yield the benefits you want since a specific product is present on many websites and many of the websites are very large. There are also popular ones, so when people search, big websites come up.
Another reason to do SEO Category Pages is that people usually don’t search for a name that is specific to a particular product, or what you put in the title, but rather a generic name. , and this common generic name is mostly a category name, eg Electronics, Laptop, Mobile, Samsung Mobile, etc.
URLs are very important in SEO, search engines and visitors find it easier to recognize what’s on that URL. For example, if your category is about Samsung mobile then its URL should be something like this.
Your URL should not only be short but should also contain keywords for the relevant item. For this purpose, you should set the permalink settings of your website as shown in the image below.
If you keep the first settings, each link will be numbered. If you keep the other settings, each link will also have a date.
So it is better to keep the setting as indicated.
In terms of SEO, when it comes to optimizing the title, it means that you use the words in the title that the title is related to, do not overdo it.
When writing a title, research what words people use when searching for that thing, then use those words in the title.
Likewise, include its special attributes in the title, such as its color, its size, etc
The meta description appears in the search results, so a great description entices the searcher to click the link and visit your page. Writing an attractive description does not mean that you write lies to get more clicks. Instead, edit and write what is true, otherwise people will stop trusting your website.
You can also write in the meta description your offers that you give people, such as free delivery, guarantees, returns, etc.
This meta description is also visible in search engines and at the top of your category page as you can see in the image below:
A category page is also considered a landing page, i.e. a visitor from a search engine lands on this page for the first time, now he scrolls up and down the page to see something. Therefore, this page should have some elements that guide the visitor to your introduction and to your other pages and products. For example:
- Your logo
- Your address, contact no
- Your offers
- Call to action button
- Your menu
- Your other pages
- Your other categories
- Your other products etc
Images should also be used extensively on your category page. Obviously, no one can understand something without seeing it. Product images are very important especially if you have an e-commerce store.
While providing images, take special care that the images should be well-optimized, i.e. they should be of good quality and small in size so as not to overload your website and slow down the speed.
If you want to embed a video, instead of uploading the video to your website, upload it to YouTube and embed it here, so that the load is not on your website.
- SEO Category Pages is also very important, don’t underestimate its importance.
- Pay special attention to the URLs of the category pages. This helps both search engines and visitors.
- Optimize the category title well.
- Don’t leave the category without a description, but write a well-optimized description that will also show up in the search.
- Add links to other pages on your website on the category page, which you can use in the header, footer, sidebar, etc.
- Editing of images, videos, etc. is also necessary.