Importance of Website Structure
(Syed Abdul Wahab Shah)
Thank you for reading this post, don't forget to subscribe!
Table of Contents
- Divide website content into groups.
- Add structures and categories to the menu.
- Separate menu for computer and mobile.
- Show breadcrumbs on all your pages.
- Create a sitemap for visitors.
As I mentioned in the previous article, you create a website for a purpose. And that goal can be achieved only when your website gets more traffic. Search engine optimization of the website is necessary to bring traffic, which is called SEO i.e. search engine optimization.
An important part of technical SEO is creating a structure for your website that makes it easier for Google search to understand your website. Not only for Google but also for the visitor, it should be easy and their valuable time should not be wasted. That is, visitors, reach what they want with the least number of clicks.
Today’s article will cover a few things related to the technical SEO part of site structure.
Importance of Website Structure
Website structure refers to the organization and hierarchy of pages, content, and features on a website. It includes the way information is grouped, the relationships between different pages, and how users navigate the website.
A well-structured website is essential for ensuring that users can easily find the information they need and that search engines can properly crawl and index the site. Some key elements of a good website structure include:
- Navigation menu: A clear and intuitive navigation menu that allows users to easily access different sections of the site.
- Site hierarchy: A logical hierarchy of pages that makes it easy for users to understand how different pieces of content relate to each other.
- Internal linking: A system of internal linking that connects related pages and helps users discover new content.
- URL structure: A clear and consistent URL structure that reflects the site hierarchy and makes it easy for search engines to understand the relationships between different pages.
- Site map: A site map that provides an overview of the site structure and helps users and search engines navigate the site.
By paying attention to these elements, website owners can create a well-structured site that provides a great user experience and performs well in search engine rankings.
The first thing to do is categorize all the content on your website and divide it into groups.
For example: homepage, products, blog, articles, news
Then subcategorize them, eg under products: computers, clothes, food, toys, etc.
Similarly, under the news, domestic news, international news, science and technology news, political news etc.
This classification is also done by creating pages, and also by creating different categories.
Once you have created, or categorized, the structure that suits your needs, now create a menu to display the structure that you have created.
While creating the menu, keep in mind that each of your pages should be at least three clicks away. That is, it should not happen that the visitor has to make four, five or six or seven clicks to reach one of your pages. This thing spoils the user experience. So avoid creating submenus within a menu. However, if needed, a sub-menu can also be created.
Since the display of computer and mobile is different, it is better to create a separate menu for mobile and a separate menu for computer.
Since the computer screen is big and you can create more detailed menu in it, there is no problem, but creating a huge menu in mobile creates many problems. For example, if you have created a very large menu, then the entire menu will not be visible on the mobile screen and the visitor will try to scroll down or up to see the entire menu, then the menu will be closed, in the same way and face many problems. May have to. Therefore, a separate and short menu should be created for mobile.
Optimize the URL of the content.
The best URL is one that is short and easy for visitors and search engines to understand. For example:
Home page / Electronics / Android / Samsung / A52-128gb
Visiting this URL gives both the visitor and Google a lot of guidance. For example: if the last letter is removed, all Samsung mobiles will appear, and if Samsung is also removed, all Android mobiles will appear, and if Android is also removed, your web All electronics products will be featured on the site.
If you decide to change your URL, you need to be careful not to lose your SEO and rankings. So the best way is to make sure to use a 301 redirect so that users and search engines know that the URL of the page has changed.
For this purpose, you can use different plugins, for example, Redirection
As I told you before, make the URL to fully guide both the visitor and Google, and also show your other pages and when a word is deleted from the URL, it will The previous page should open.
Same is the case with breadcrumbs. Breadcrumbs also show the full path of your page, so breadcrumbs should not be hidden, but breadcrumbs should be visible.
Breadcrumbs make it easier for both visitors and Google to reach more pages.
A sitemap is created for Google, but the sitemap I’m talking about is different from that, i.e. creating a sitemap for visitors. The purpose of this sitemap is to bring all the pages, categories, and other important things on the website at a glance on one page. Usually, this sitemap is created in the footer of the website, where visitors can see the content on the website at a glance and then click according to their needs. It is also very important to make it as it provides convenience to the visitors.
Remember, the more convenience you provide to your visitor, and the more ease you create, the happier the visitor will be. Google also ranks such websites which provide maximum convenience to visitors.