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Social Media Marketing For Dummies

Social Media Marketing For Dummies

by Shiv Singh

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About the Author

A recognized digital marketer, Shiv Singh has been with Razorfish ( since 1999, and he has worked in the Boston, New York, San Francisco, and London offices. As the company’s VP & Global Social Media Lead, Shiv helps the agency introduce its clients, such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis, and Starwood, to social influence marketing. And he shows them how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts, and encouraging experimentation with social media across the agency.
Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association’s Leader’s Forum, OMMA Global, O’Reilly Graphing Social Patterns, the ARF Annual Summit, and the Social Ad Summit. He has also been quoted in the Wall Street Journal and by Reuters, Associated Press, Adweek, Ad Age, and several other noted publications discussing digital strategy and social influence marketing


  1. Understanding Social Influence Marketing
  2. Marketing via Niche Networks and Online Influencers
  3. Social Media Marketing For Dummies
  4. Accounting for the Influencers
  5. Putting SIM into Action
  6. Launching SIM Campaigns
  7. Energizing Employees within Your Company for Social Influence
  8. Applying Metrics to the SIM Realm
  9. Ten SIM Best Practices
  10. Avoiding Ten Common Mistakes


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