(Syed Abdul Wahab Shah)
Thank you for reading this post, don't forget to subscribe!
There is a lot of talk about digital marketing in the present time, now this subject is taught regularly in colleges and universities, digital marketing has now gained a lot of scope. But here I am introducing you to digital marketing in simple and easy words.
- Marketing through the website.
- PPC (Pay Per Click) Advertising.
- Content Marketing.
- Email marketing.
- Social Media Marketing.
- Affiliate Marketing.
- Mobile marketing.
- Video Marketing.
- Offline marketing.
What Is Digital Marketing
Fifteen to twenty years ago, whenever a person or a company wanted to communicate their service or product to others, different channels and methods were used for it. For example, marketing through individuals, marketing through paper advertisement, marketing through newspaper, radio, TV, wall chalking, penaflex, brochures, visiting cards etc.
But now is the age of internet so the marketing method and channels have also changed.
Digital marketing refers to spreading your products or services through online marketing channels. ie websites, social media, email etc.
The field of digital marketing is vast, and you can reach unlimited areas and unlimited people. Whereas the old marketing methods had a very limited scope, and they could only reach a limited number of people.
First you need to define your goals. That is
What do you want to achieve with digital marketing? For example: Do you want to increase sales of something, or want to spread a message to more people, or want to grow your community?
You then have to decide which channel to use to achieve your goal. For example, if you want more sales, Facebook is the best channel, etc.
Then you have to decide how much capital you can spend for this purpose.
In summary, set a goal. Determine the marketing field. And allocate capital and start operations.
As I mentioned earlier, the old way of marketing used offline channels. And digital marketing is marketing through online channels. So now I will tell you about some online channels.
Having your own website is very important for successful digital marketing. Although you can market on Facebook without a website, the website is the focal point of all digital marketing. Having a website is also important because all the capital you spend on marketing will drive traffic to your website and you will continue to connect with customers through the website even after the paid marketing ends. But if you don’t have a website then as long as you are doing paid marketing people are aware of you but as soon as you stop paid marketing people will also stop connecting with you.
It is not only important to create a website, but it is also important to do SEO of the website.
It is also important to adopt the sub-activities of SEO i.e. Search Engine Optimization which are as follows:
Off Page SEO
PPC advertising is a type of paid advertising in which you reach the people you want and pay the respective platform for each click.
This type is very popular and useful in digital marketing. Because you can choose the region you want, the people you want, the gender, age, and their interests to show ads to only those people. This way your marketing is targeted and done right.
You may have noticed while using Google or Facebook that if you search for Mike in Google, then you see Mike ads everywhere including Facebook, Google.
Content refers to all material that is published on the Website. For example text, image, videos etc.
You write about your product, take pictures of it, and make videos. Then share it on any of your platforms like your website, Facebook page or your YouTube channel. Then run a paid advertising campaign. In this way you achieve your goals easily.
Here also all the things that I have mentioned earlier have to be done. For example SEO etc.
Email marketing is also an important part of digital marketing. Although today is the age of social media, the importance of email marketing still remains. And all major organizations and companies run email marketing campaigns.
In email marketing you try to reach thousands of people by sending your message or advertisement to their mailboxes.
The most important digital marketing channel is social media. Where you do marketing by interacting with people in both unpaid and paid ways.
By marketing on social media, you reach your target step by step. For example
- You first post your product or service.
- Then boost it with paid advertising.
- Then you answer those who ask questions in the comments.
- Then establish a personal connection with them in the chat.
- You try to bring them to your website or WhatsApp.
- Try to convince and comfort them according to your target.
- And finally achieve your goal.
Affiliate marketing is a very old way of marketing, which we can simply call commission agents.
This method is not only related to digital marketing but also in general life this method is adopted a lot.
That is, if you have to sell something, you give other people the opportunity to sell that thing, then they will be given that much commission from it.
This method is also being adopted by the big companies of the world like Amazon etc. So you can also adopt this method of marketing in the same way.
Mobile marketing refers to the marketing of apps. That means creating and publishing your app on Google’s Play Store or Apple’s App Store and then marketing it.
Just like having your own website is essential for digital marketing, creating your own app is also beneficial.
Video marketing means that you make videos of your services or products, share them on video platforms, and then promote them with paid advertisements.
YouTube is the world’s largest search engine after Google. And people search for things on YouTube as well as Google. Therefore YouTube is also an important part of digital marketing, the importance of which cannot be denied.
There are many other platforms for video marketing like Facebook, Instagram, TikTok etc.
As I mentioned in the beginning, the old way of marketing was through newspaper, TV, radio, paper advertisement, panaflex, this marketing is called offline marketing and is still considered effective to a certain extent. You will know better how effective it is for you based on your region, situation and opportunity.
If you want to do digital marketing then you can look at the following example and act accordingly. For example, if you want to market online courses:
- First, create a website. Where details of all courses are available. What are the courses, how long are they for, what is the teaching method, what is the fee, etc.
- Now do SEO of this website so that this website can get better position in search engine.
- Now run paid advertising campaigns on Google, YouTube, and Facebook.
- Create social media accounts, pages and groups related to this website.
- Do email marketing.
- Do video marketing.
When large organizations and companies do digital marketing, each task is assigned to different people. For example
A web developer’s job is to manage a website, the bigger the website the bigger the team.
A social media manager’s job is to run all of the company’s social networks. Here also it has a team depending on the nature of the work.
A digital marketing manager’s job is to oversee all aspects of marketing, choosing marketing channels, and deciding to invest in them.
We hope that the information given to you in this short article will be of interest to you and will be a source of knowledge for you.