From the given image you can estimate that thirty percent of people click on the first link, fifteen percent on the second link, ten percent on the third, six percent on the fourth and only five percent on the fifth. This should give you an idea of what your website ranking should be.The difference between paid search and organic searchPaid search is done through paid ads in the Google Ads program, while organic search is free and ranked by Google’s algorithm.
Both paid search and organic search (SEM) are part of search engine marketing.
The paid search system works through bidding, the higher the bid the higher the ad and the lower the lower the ad. This system is called PPC i.e. Pay Per Click. When creating an ad on Google Ads you are asked what PPC rate you want to set, the higher you set the better the result.
Another difference between paid search and organic search is that the result of paid search is immediate, while the result of organic search takes months and years.
How to get organic search?
As I mentioned above, organic search is the links that people see when they search on Google, and this position is not instant, it takes months and even years. The better the EO, the sooner the results will start coming.
There are three types of SEO.
- On-page SEO
That is, making some settings on the website page so that it can be easily found in Google search.
- Off Page SEO
That is, promoting your website, giving links to your website on other websites.
- Technical SO
That is, fixing technical glitches and creating improvements to the website.
Best SEO Factors for Organic Search
Make sure your content is structured with titles, sub-headings and paragraphs, numbers, brackets etc.
Make sure your website loads correctly on all devices, computer, tab, mobile.
Publish content that people are looking for and visitors are satisfied with.
Remember that copying and pasting from Google or other website to your website will not get you ranking, Google recognizes such content very easily. So your content should be unique and better than existing content.
To get organic search you also need link building, that is, other good and quality websites should have links to your website.
To get organic search you should also be good at keyword research, meaning you use keywords relevant to your content in your title, description, category, and tags.
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