( By Syed Abdulwahab Shah )
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TikTok is an app that started in China a few years ago and has attracted billions of people in just five years. 2022 is the year when the companies that rule the digital world like Google, YouTube, and Facebook are also threatened by TikTok.
TikTok source of income
TikTok is a social media app where people create and share their fifteen-second videos, this app has all the necessary tools including video, sound, and effect editing, which can be easily used by everyone. This addictive app is currently the center of attention around the world.
TikTok was launched in 2016 by Chinese technology company ByteDance. Currently, there are TikTok offices in different countries of the world, especially in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo. TikTok is available in 16 languages of the world.
Despite the political pressure and restrictions in America, this app continues to become popular.
Initially, it was used only for dance, music, and comedy purposes, and these are the things that made TikTok popular. But now videos are being made on TikTok on all kinds of topics like cooking, vlogging, traveling, technical skills, informative and educational, promoting your business, etc.
TikTok has quickly joined the list of major social media platforms in the world and so far has three billion monthly users.
TikTok was banned in some countries of the world due to various reasons, and TikTok is still banned in many countries.
TikTok was launched in September 2016 by Chinese startup company ByteDance, then called Douyin. TikTok took off in 2017 when TikTok bought a rival app, Musical.ly. TikTok is currently valued at $150 billion.
Earlier TikTok was used only for entertainment purposes, but now due to its popularity, billions of users, and frequent usage, it has also started to be used as a marketing tool.
The format of this platform is based on fun and humor, so the marketing here is also done in the same way.
So one Chinese restaurant in its promotional campaign encouraged customers to post photos of themselves getting dressed up for the holiday, giving away coupons. Four billion photos were posted in response. Similarly, many other companies, including cosmetics, achieved great success in similar advertising campaigns.
TikTok source of income
Like other social media apps, TikTok earns in-app money from users. One way is that the app sells coins that people buy and tip their favorite characters.
The company earned $80 million in 2019. This amount will reach $2.3 billion in 2021. Similarly, display ads are also run on TikTok which generates huge revenue.
Considering the popularity of the TikTok app, more than 900 similar apps have been launched worldwide, but no one has achieved such success.
TikTok is not only an entertainment app but it also has many negative aspects, which have created a stir in society around the world. TikTok is becoming the cause of deterioration in the civilization of the world. Here obscenity, nudity, and vulgarity is very common.
TikTok has made youths especially women shameless.
The dangerous thing about TikTok is that 45% of its users are boys and girls between the ages of eighteen and twenty-four.
56% of TikTok users are women.
Its users spend an average of one hour a day on TikTok.
Like other social media apps, TikTok is also used for political purposes. For this reason, it has been banned in many countries of the world.
In Islamic countries especially Pakistan, and Bangladesh, this app also faced a ban due to obscene nudity, vulgarity, promiscuity, and blasphemous, insulting Islam content.
TikTok has also been fined $5.7 million in the US for collecting personal information from children.
During the Trump administration, he took a strong stand against TikTok and called it a threat to national security, so efforts were made to buy TikTok and make it an American company, but the United States could not succeed. .
All this was being done because America does not want any company of another country to become so big, America wants to continue its rule and control over the world by keeping everything big in its possession.
For this purpose, the pressure on TikTok increased so much that TikTok founded a new company TikTok Global, 80 percent of the shares of this company will be held by TikTok and 20 percent of the shares will be held by the American company Oracle and Wal-Mart. . This agreement has been reached but it has not yet been implemented.